Are You Connecting With Your Audience?

If you're still waiting for this social networking thing to pass, it's time for you to take a look at the latest statistics. According to findings from the 2008 Cone Business in Social Media Study, sixty percent of Americans use social networking websites like Facebook and Twitter. What's more, Cone found that consumers today expect to find companies on such websites, and are more likely to develop loyalties to companies they interact with on social networking sites.

Have you begun to use social networks for marketing or customer service? Share your success stories, or ask questions in the comments below.