Let’s welcome in 2011, the year we finally keep to our New Year’s resolutions. As we begin the new year, a top priority for many of us is to get organized.
The first step in the organizational process is to create more space. Mobile and self-storage facilities have a first-of-the-year marketing opportunity to offer discounted rates to those wishing to unclutter their daily lives. Consider offering your customers a month free to show them the benefits of your facility.
Doing “regular uncluttering” is an important key to stress-free living, according to minimalist-living expert Leo Babauta, who blogs at zenhabits.net. This can mean either throwing away or donating items you no longer use. Some things are worthy of storage because they are important, but are used infrequently or are purely sentimental. These items are perfect candidates for storage, where they will be kept clean, safe, and most important, out of your way until such time that you need to retrieve them.
Marketing ideas to bring in new customers
Promote the ease of use of your facility
- Can a consumer reserve a specific unit online?
- Advertise the time savings and ease of paperwork completion.
- Is your facility open 24 hours? Encourage easy access to the customer’s belongings.
A new customer may be confused with all the options available for storage
- Promote the features of your facility, setting yours apart from the competitors’.
- Do you offer insurance protection at a discounted rate?
- Does your facility offer new customers perks (free boxes, a discounted rate, and the use of a company truck)?
Happy New Year from all of us at Relocation Insurance Group. We look forward to working with you and your customers in 2011. Share how your company takes advantage of the New Year organization trend on our blog.
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