Group Coupons To Increase Your Customer Base

Our affilate social media marketing company had a blog a few weeks ago about Groupon.com.  I am subscribed to the daily deals for both New York City and Central New Jersey.  On a typical day the deals are mainly retail or food service related but last week the deal was for a percentage discount off a self-storage unit.  I was intrigued to see it used in a new way.  Tell us how your business is using new technology to fill open units or find new customers.

The mob shopping mentality is catching fire in the social media realm through group buys.  The Web site Groupon.com is simple...offer businesses of all sizes a way to get people through their doors.
Customer behavior theories dictate once you get a person in the habit or create a positive interaction with your product, you start to create the first phase of brand loyalty.
Groupon.com is a world-wide deal of the day coupon offering.  It takes a certain number of initial buys before it becomes active.  If the deal is good enough it can spread through internet in minutes.

Take for instance the Gap Groupon last month, $50 worth of product for $25. It was a nationwide coupon offered by all cites under the Groupon umbrella. It was shared through Facebook, Twitter and all over the shopping blog spectrum. By the days end Gap came out close to $11 million in the black not including the impulse buys made once you were roped into the store.

All signs indicate it will only get bigger as the buzz spreads through the social media channels. Other social media sites are looking to do the same, watch Facebook and Google for their own coupon of the day sites.
Interested in finding out how you can use social media strategies to increase your bottom line?  Are you looking to attract more customers to your Web site or brick and mortar stores?  Send us an e-mail carriek@enfortegroup.com and I will customize a plan to fit exactly what you are looking to do.

Do you ensure workplace saftey by enforcing break time?

In order to fit more work into the day and finish quicker, employees are working through the day without taking breaks. While this sounds like a logical plan it actually hinders work more than it helps. Getting on the good side of one’s boss by appearing to work harder sounds good in theory but in practice it poses a serious risk of injury.

In a recent study, 2600 employees were surveyed and 25% of them did not take breaks periodically throughout the day. The study claimed, poor work habits -- such as not taking sufficient breaks, working in the same position for extended periods, going to work when ill or stressed, and not getting enough exercise -- pose serious health risks that can add up to huge costs for employers. Costs such as: workers comp, employees missing work and increased insurance rates due to injury are a financial burden in a time when companies are trying to save money. These can be prevented simply by encouraging good work habits.

Offering and enforcing break time is one work habit that definitely needs to be encouraged. In the study of 2600, more than a third of the survey respondents (36%) said they regularly worked through their lunch break while nearly a quarter (23%) said they took no lunch break at all. Most states require at least a 30 minute lunch break based on the number of hours worked. By allowing the body time to rest during the day you can prevent common workplace injuries.

Also noted in the survey was, approximately 54% of workers said they always or usually go to work when they feel stressed or physically unwell with 31% experiencing physical pain and 42 percent feeling stressed at least once a week. 46% of workers said their physical pains were due to working in the same position for a long time. The numbers show the potential risk employees are doing to themselves and the company. In the end it’s not just themselves they are hurting but your company as well.

Do you encourage your employees to take their full lunch and break? Comment Below.

Relocation Insurance Can Give Peace of Mind When Moving the Elderly

Moving an aging loved one is never an easy task. Not only are there concerns for the care of the loved ones but their possessions as well. According to the Employee Relocation Council moving is the 3rd most stressful event in a person’s life, this follows death and divorce. While the United States Census Bureau says the average American moves approximately 12 times in their life this will likely be the last move for the elderly person or couple. Between 2010 and 2030 the United States population of people 65 and older will jump by 80%.

With the SMM profession growing it seems logical to assume the need for relocation insurance for the elderly will grow as well. Relocation insurance and storage insurance for the elderly not only gives peace of mind to the person moving but the family members as well. Moving insurance is the key to this peace of mind.

This type of insurance is common to acquire as goods get damaged mostly during moving. Relocation insurance companies will pay the amount of the respective goods in case any of the goods get damaged while in the midst of transportation. Suggesting moving insurance not only gives your customers peace of mind but you as well. Even the best of moving companies have accidents beyond their control. Relocation Insurance gives your customer something to fall back on in the event that the coverage you offer isn’t enough thus keeping complaints and unhappiness to a minimum.

Statistics show that approximately 1 in every 3.5 moves ends with a claim. This is likely due to the fact that the United States has become very litigious in the past decade. Moving insurance not only protects the customer it protects you. A customer purchasing moving insurance will be required to have professional packers pack their boxes. Not only is this financially beneficial to you but it ensures that the utmost care will be taken to pack the boxes and reduce risk of damage during the actual move.

How do you help your customers move their elderly family members or friends? Do you offer your customers Relocation Insurance? Do your customers feel more at ease knowing they are covered by Relocation Insurance (if they choose to purchase it.)? Comment below.