Group Coupons To Increase Your Customer Base

Our affilate social media marketing company had a blog a few weeks ago about Groupon.com.  I am subscribed to the daily deals for both New York City and Central New Jersey.  On a typical day the deals are mainly retail or food service related but last week the deal was for a percentage discount off a self-storage unit.  I was intrigued to see it used in a new way.  Tell us how your business is using new technology to fill open units or find new customers.

The mob shopping mentality is catching fire in the social media realm through group buys.  The Web site Groupon.com is simple...offer businesses of all sizes a way to get people through their doors.
Customer behavior theories dictate once you get a person in the habit or create a positive interaction with your product, you start to create the first phase of brand loyalty.
Groupon.com is a world-wide deal of the day coupon offering.  It takes a certain number of initial buys before it becomes active.  If the deal is good enough it can spread through internet in minutes.

Take for instance the Gap Groupon last month, $50 worth of product for $25. It was a nationwide coupon offered by all cites under the Groupon umbrella. It was shared through Facebook, Twitter and all over the shopping blog spectrum. By the days end Gap came out close to $11 million in the black not including the impulse buys made once you were roped into the store.

All signs indicate it will only get bigger as the buzz spreads through the social media channels. Other social media sites are looking to do the same, watch Facebook and Google for their own coupon of the day sites.
Interested in finding out how you can use social media strategies to increase your bottom line?  Are you looking to attract more customers to your Web site or brick and mortar stores?  Send us an e-mail carriek@enfortegroup.com and I will customize a plan to fit exactly what you are looking to do.