"If you don't know where you are going, you might wind up someplace else"~Yogi Berra

Last week my team and I met in Saint Louis, MO, to discuss our company’s vision.  Sincestarting the company seven years ago, my vision for its future, including our insurance offerings and technology,  have a changed along the way.

We started out by a brainstorming session.  The first step was to establish what we wanted Relocation Insurance to look like in five years’ time.  The team had a good idea of what we wanted to see happen for the company but no map of how to get there.

The next  step was determining the critical success factors (CSFs) needed for our vision to become a reality.  In discovering our CSFs, everyone had input on what was important. This created a sense of ownership in the company’s vision. 

We then focused on the goals and strategies related to our CSFs.  The team was able to develop clear goals, strategies, and action items to achieve our goals. 

Our final step in the process will be to create  a project plan for each goal and tracking our efforts.   I wanted to share a section of our company vision:

•  Expand our line of relocation insurance programs
•  Ensure our employees are the most knowledgeable in their fields
• Develop a robust  management system allowing us to effectively manage our Relocation Insurance programs

The map and our game plan will be the essential ingredients needed for our vision to come to fruition. 

Do you and your staff go through a periodic brainstorming process to update your company’s vision?  Is your company’s vision in line with its current goals? How does your vision relate to ours? Similar or completely different?   Please share your thoughts with us.