One of the first things you learn in marketing 101, a good branding strategy goes a long way. It creates the image for your company and what you want you want your current and potential consumers to recognize and take away.
A great logo can be the image your consumers file away in their minds for future use or completely forget about after they see it. It has to be well thought out and represent what you stand for, offer to the customer and of course be aesthetically pleasing.
Gap came under fire this week for changing the tried and true three white letters on a blue back groud to something a little more hip and trendy. It has been the topic of news stories and reached the top 5 searched phrases this week. I found it interesting how a logo change could cause such an internet buzz. The brutal comments from graphic designers, marketers and shopper are making the company take a second look at the design.
We form a love and hate relationship with logos. Take for interest when Pepsi changes their logo every so many years. We are in the habit of looking for a certain color pattern and eye catcher, a change makes us have to search harder for in soda aisle.
Relocation Insurance is designing a new website to make it easier for our customers and affiliates to purchase insurance, see reports and over all create a easier site navigation. We have had the pleasure of speaking with several design firms in the decision making process and they each have a unique way of taking our ideas and putting them into a site proposal. It has also been a fun process looking at different websites and figuring out how we want ours to look.
Our new site should be fully operational by spring. We will keep you updated as we get closer.
Did you company go through a logo or website change recently? What were the results? Do you think a logo defines your company?
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