If you read our CEO's "Word From" column, you know that Relocation Insurance Group insures just about everything--even urns. Welcome to our first annual Relocation Insurance Group Facts & Figures Newsletter. The statistical information is based on our Moving Insurance program.
Our Customers
On average, 53% of customers are male and 47% are female. Thirty-three percent have an average household income of $60-100K per year, while 29% have an average income above 100k per year. Did you know 41% of our customers have a college education and an estimated 28% attended graduate school?
Coming and Going
Where are insured moves coming from and going to? Thirty-six percent of moves we insure originate in New York.Other popular origin states include California, 21%, and Florida, 9%; both Illinois and New Jersey account for 6%.
To which states are our insured customers moving? California is a popular destination, with 22%, and not far behind is our company’s headquarter state of New Jersey. Other customers are seeking the warmth of Florida, 9%, and Texas, 7%.
The origination zip code with the highest declared value and the most insurance certificates purchased is on the Upper West Side of Manhattan near Central Park, with 4% of total certificates purchased. As an origination zip code, Martinsburg, West Virginia, ranks as the lowest in certificates with the lowest declared value, and the least number of certificates sold, with 0.05%.
Our destination with the highest number of insurance certificates sold and declared value is also the Upper West Side of Manhattan. It appears our customers love the “Big Apple” as much as we do.
Jackson, Wyoming, is the least popular destination of our insured customers, with only 0.04% of our customers insuring goods to that state.
What are customers insuring?
The most popular items customers insure are big screen TVs, mirrors, dining room tables, coffee/end tables, and queen-size beds (we thought it would be king, too).
Relocation Insurance Group can insure any type of item with any value. Our customers insure all types of items from the high-end to the low-cost. In 2010, the item we insured with the highest value was a book binding machine. We also insured napkin rings with a declared value of under $5.
Did you know our customers insured 9 surfboards, 26 umbrellas, 5 waffle makers, and 10 violins in 2010?
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