Watching Our Figures

Relocation Insurance Group's  innovative online reporting system has compiled a year-end report of market trends and statistics for our moving insurance program. We are excited to share with you our first annual Relocation Insurance Group Facts and Figures Newsletter. Did you know we insured 11 urns last year? I guess people are dying to get moving insurance. Enough with the bad jokes, lets talk statistics. It may come as surprise (or maybe not) that customers wait until the last minute to purchase coverage; the average is four days prior to the move. The majority of our monthly policies (39%) are purchased at the end of the month between the dates of 22-31, while only 18% are purchased at the beginning of the month, from 1-7. The beginning of the week is our busiest time to purchase moving insurance. The majority of customers  purchase coverage  on Monday and Tuesday. Our customers take the weekends off too, Saturday and Sunday are the slowest times of the week for purchasing policies. Relocation Insurance Group's customers are not early birds, as only 1% purchase coverage between 4am - 6am EST. Most policies are purchased in the afternoon between 12pm - 2pm. On an interesting note, Relocation Insurance Group  insured 7 vinyl records, 6 Victrolas, 4 banjos and 3 doll houses in 2010 and 700% more Christmas china, 80% more tuxedos and 60% more cuckoo clocks than in 2009.

What are the most interesting items you have moved?  How many days in advance  do your customers schedule a move?  Share your thoughts on our blog.